LATITUDE converts industrial Beijing warehouse into a place of events

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LATITUDE converts industrial Beijing warehouse into a place of events

Beijing has a growing demand for places to host different kinds of events. As a city in rapid transformation from an industrial heritage into the service sector, it requires spaces to hold business meetings, product presentations and leisure activities. In the past, hotels offered ballrooms for formal events, while industrial compounds did the same for less formal activities. However, neither hotels nor industrial compounds can offer installations suitable to the current demands of companies, due to the static appearance of the first and the lack of adequacy of the latter. Modern companies and organizations prefer spaces with dynamic and integral features.

Located by the south bank of the Beijing River, an existing concrete structure with a space of 1,000 square meters has been renovated to create a refined space, yet flexible enough to serve the needs of multiple companies.

To the north, dark steel panels and large windows enclose a preexisting saw-tooth roof, while the west facade functions as the main entrance to the building. It also presents copper panels that find continuity in the interior.

Once inside, two-story galleries to the north that function as service spaces surround the seven-meter high auditorium. The first floor becomes the natural entrance and reception lobby. The second floor then becomes a place for casual conversation after the events.

The sculptural ceiling is an important element that defines the character of the space inside the galleries. While the walls become dark elements made of LED screens and black wood panels, the floor works as a mirror to the roof’s appearance with its brown wood planks. The roof made of steel and copper in the gallery on the first floor connects with the one on the second. As a counterpart to the galleries, the auditorium functions as a black box with gray PVC floors, gray fabric walls and an open ceiling painted black. In addition, steel strips are used on the cage of the stairs, the handrails by the doors and various decorative elements. The auditorium is a room of 15 meters wide by 26 meters long surrounded by LED screens that transform presentations into complete three-dimensional experiences.

Renovation remains at a functional level, as the sculptural facades and internal ceilings define the character of the building.


Location: Beijing, China
Year: 2017 ~ 2018
Type: Commission
Status: Completed
Client: BlueFocus Communication Group
Area: 1,000 m2
Budget: 450,000 €
Services: Architecture, Interiors
Sector: Leisure
Architects: Latitude Architectural Group
Photographer: Hector Peinador

Latitude Architectural Group is an international group of architects committed to the development of architectural projects that improve quality of life in the communities where they settle.
As such, we are devoted to a new vision of how architectural design can emerge from the unique characteristics of each territory. Unlike the generic architecture found everywhere around the world, our goal is to design an architecture that resonates in harmony with actual on-site conditions, satisfying the needs and desires of its inhabitants.
Based in Madrid and Beijing, we target sectors of social relevance such as healthcare, infrastructure and sports facilities as well as work, residential and leisure spaces. Within these six sectors, we provide urban, architectural and interior design services to government institutions, business partners and various organizations.
Latitude’s concept integrates empathy to understand different forms of life that are carried out in different cultures; with modern technology to design energy-efficient buildings, and with a genuine passion for timeless architectural explorations.
We like to think that we deal with our projects in the same way that people deal with their own lives: with pragmatism and intuition, at any latitude.

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